{"id":20708,"date":"2025-09-24T14:27:27","date_gmt":"2025-09-24T12:27:27","guid":{"rendered":"https:\/\/frankevents.ee\/uncategorized\/millist-vaartust-loovad-uritusturundusagentuurid-ettevotetele\/"},"modified":"2026-01-23T10:17:06","modified_gmt":"2026-01-23T08:17:06","slug":"millist-vaartust-loovad-uritusturundusagentuurid-ettevotetele","status":"publish","type":"post","link":"https:\/\/frankevents.ee\/en\/news\/millist-vaartust-loovad-uritusturundusagentuurid-ettevotetele\/","title":{"rendered":"What value do event marketing agencies create for businesses?"},"content":{"rendered":"

Event marketing is no longer just a \u201cnice-to-have\u201d occasion. Today\u2019s companies need a partner who can support their employer brand and boost internal motivation.<\/h2>\n

The latest study by the Estonian Association of Marketers (Turundajate Liit)<\/strong>, titled \u201cThe Position and Satisfaction of Marketing Agencies\u201d<\/em>, sheds light on what companies expect from marketing agencies and how these expectations have evolved over time. Today, the study\u2019s results were presented to agencies, and this article summarizes the key insights specifically related to event marketing agencies<\/strong>.<\/p>\n

Why do companies engage event marketing agencies?<\/h3>\n

Companies primarily turn to agencies for two reasons:<\/p>\n

    \n
  1. \n

    Lack of resources and expertise<\/strong> \u2013 they cannot do everything themselves.<\/p>\n<\/li>\n

  2. \n

    Broad experience and specialization<\/strong> \u2013 agencies bring knowledge that may not exist in-house.<\/p>\n<\/li>\n<\/ol>\n

    Agencies are not seen merely as extra workforce but as strategic partners<\/strong> who create value and bring fresh perspectives.<\/p>\n

    What matters most when choosing an agency?<\/h3>\n