The 100th anniversary event of the Estonian Chamber of Commerce and Industry brought together key members of the business community and leading voices in entrepreneurship at the Cruise Terminal. We were honored to organize this event.
The central element of the event was a special stage production titled “On the Way”, which wove together stories, pivotal moments, and a vision from the past hundred years, illustrating why the Chamber of Commerce is such a vital force in Estonia’s business landscape. The production was directed by Taavi Tõnisson, the musical world was created by Siim Aimla, and the choreography was led by Liisi Org. Thanks to this creative trio, the audience witnessed a century-long journey unfold—from a dignified past, through today’s present, to the ambitions of the future.
Frank Events’ project manager Taavi Puuorg described creating the production as a “tough but exciting challenge”:
“The brief was very intriguing—how do you compress a century’s worth of stories into just half an hour? The solution lay in balance: on one hand, a deep respect for the Chamber’s history, and on the other, the desire to present the story to people playfully and with warm humor. While the Chamber is a venerable institution, it aims today to be increasingly innovative, modern, and supportive of societal development.”
The production concluded with a scene celebrating the present, where a robotic camera projected the audience onto the screen to symbolize the future. This became the core message of the evening: the present is us, and together we shape the future.
At the event, the Chairman of the Chamber, Oliver Väärtnõu, awarded the First Class Medal of Honour to Toomas Luman for his long-standing contribution to leading the Chamber and developing Estonian entrepreneurship. In cooperation with the Ministry of Defence, an auction was held that raised €14,700 for the Reserve Forces Foundation.
We are deeply honored and delighted to have contributed to the Chamber’s 100th anniversary event. Our sincerest thanks to the Chamber of Commerce for their trust. Special thanks to everyone involved in the concert production—on stage, behind the scenes, in the air, and alongside us: Taavi Tõnisson, Siim Aimla, Liisi Org, Elina Nechayeva, Lydia Rahula Boys’ Choir, Jaan Roose, Showstoppers dancers, Ollie, and the actors.
We are also grateful to our collaborators who contributed and supported the event: Space Productions, Põhjala Catering, Meeskond Security, Kokteilid.ee, Cruise Terminal, Dekovägi, DJ Mihkel Eller, host Kaisa Selde, and Photobooth Estonia.
Photos: Mihkel Leis
You can also watch highlights from the event on video.
Videographer: Raino Parder