Marketing events start by developing an action plan with the aim of presenting a new service or product, new business directions or personal involvement in the development of the organization. As time goes on, it becomes increasingly difficult for marketers to find new ways to maximize the efficiency of building customer relationship, create a positive corporate image and build customer loyalty. That’s why finding a good partner is strategically important. Organizing events is a great and effective way to bring a brand together with potential customers. Events provide a good opportunity to understand the company’s focus, plans and personality. While virtual solutions seem to be everywhere, customers are still looking for direct contact. Marketing events should be used not only in good times, but also when things are not going so well. Customers are worth to be retained and valued.