Event marketing is no longer just a “nice-to-have” occasion. Today’s companies need a partner who can support their employer brand and boost internal motivation.
The latest study by the Estonian Association of Marketers (Turundajate Liit), titled “The Position and Satisfaction of Marketing Agencies”, sheds light on what companies expect from marketing agencies and how these expectations have evolved over time. Today, the study’s results were presented to agencies, and this article summarizes the key insights specifically related to event marketing agencies.
Why do companies engage event marketing agencies?
Companies primarily turn to agencies for two reasons:
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Lack of resources and expertise – they cannot do everything themselves.
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Broad experience and specialization – agencies bring knowledge that may not exist in-house.
Agencies are not seen merely as extra workforce but as strategic partners who create value and bring fresh perspectives.
What matters most when choosing an agency?
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While creativity is the top factor for advertising agencies, clients value project management and execution quality most in event marketing.
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Top priorities:
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Previous collaboration and reliability – a proven, well-functioning partnership is invaluable.
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Precise and professional execution – especially crucial since events are time-sensitive and highly visible.
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Creativity and fresh ideas – giving the event a distinctive edge.
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Which agencies stand out?
Over the past two years, Frank Events has been the most frequently chosen partner, recognized as reliable and flexible. Other notable event marketing agencies include Jolos, Orangetime, and Miltton Events.
How is collaboration evaluated?
The study shows that event marketing agencies receive above-average ratings compared to five other marketing fields. The most valued aspects are:
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Flexibility and client-centric approach (87% of respondents said it fully met expectations).
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Smooth team collaboration – the “chemistry” between client and agency is key to success.
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Project management and execution quality – ensuring the event runs professionally.
What does this mean for HR managers and company representatives?
If you are planning an internal communication event, a client day, or an employer-branding initiative, choose a partner agency with:
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Proven experience and references
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Ability to manage and execute complex projects
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A flexible, client-focused team
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Creativity that makes the event memorable
An event marketing agency is not just a service provider, but a strategic teammate who helps achieve larger business goals. Contact info@frankevents.ee if you need support in reaching these objectives.
The study “The Position and Satisfaction of Marketing Agencies” was commissioned by TULI (Turundajate Liit) and conducted by Rait Faktum.