MöllerAuto

November
2016
To organize new VW Amarok testing in a place and conditions that favor car's capability. Really important for the client was that everything needed to be professional and safe for the drivers.
Marketing events

Results

All three demo cars were driving all the time.

 

60+
test drives

How did we do it?

Marketing event to showcase new VW Amarok.

It was important to find a place close to Tallinn that suits best to show people what capabilities new VW Amarok has. Männiku motocross track was best place for it. We set up a nice tent so that people can stay warm while waiting for their demo drive.

All demo drivers could drive VW Amarok up and down the hills and get some speed up. Everyone was able to pass an obstacle course and a virtual rally track. Märt and Priit Pius kept everybody amused by imitating Estonia’s best-known celebrities.