Valio gala

Valio

March
2025
Internal communication

Result

At the Valio gala, we brought the feeling of spring to life with delicate floral motifs, symbolizing both the awakening of nature and the flowering of Valio itself. This year, they have reason to celebrate – Valio 120, Valio Atleet 40, and Laeva Meierei 30! These are significant milestones that we celebrated at the Estonian National Museum in March.

We created a unique and emotionally charged opening show for the event in collaboration with Kaarel Orumägi. The first performance was lively and full of energy, giving the party a lively start. In the second episode, we brought Valio’s historical moments to the screen, accompanied by Kaia Liisa Kesler’s beautiful song. The highlight was the Valio song created especially for this event. 15 singers and 18 dancers performed on stage, offering the audience an unforgettable experience.

This time, the dessert table became a stage of its own. As the curtains opened, a graceful ballerina appeared, her dance blending harmoniously with the play of light and giant flowers. Giant flowers, delicious desserts, and enchanting choreography created a fairytale atmosphere – as if Alice had entered Wonderland.

Client feedback

Valio Gala, organized in collaboration between Frank Events and Valio, is a great example of how long-term cooperation leads to such a result that the agency already perceives and knows so well what the client wants that all that was left for us to do was confirm, talk a little, come and enjoy. The whole process was smooth and from the conceptual design to the actual result was enjoyable and easy.

Thank you to the entire Frank team, led by project manager Meeri, for organizing this wonderful party. Rock on!

Merian Siimer
Head of Internal Communications
Valio

Photographer: Mikk Otsar

Videographer: Raino Parder

How did we do it?

 

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